Inclusive Excellence
Division/School Actions

Strategic DEI Marketing, Engagement, and Support

Provide strategic collaboration and services to offices & departments to meet DEI goals to attract, enroll, increase philanthropy for, and otherwise support engagement of marginalized and underrepresented students and employees as part of an inclusive campus culture

Implementation Strategies and Actions

• Strategize and provide relevant marketing programs to attract, yield, retain students; advance the comprehensive campaign, and engage the community
  Completed

  Start Date

  Spring 2021

  End Date

  Spring 2023

  Current Status

  Completed

  Measures of Success

  • Provide messaging, content, photography, graphic design, web design, and other resources for admissions campaigns and communications
  • Promote DEI content internally in the WPI Today and externally through our websites and paid media
  • Create, optimize, and monitor digital advertising campaigns
• Promote DEI efforts of campus partners across owned platforms, including WPI.edu home page, the WPI Today newsletter, press releases, stories, articles (WPI Journal articles), newsletters….
  Completed

  Start Date

  Spring 2021

  End Date

  Spring 2023

  Current Status

  Completed

  Measures of Success

  • Increase engagement, applications, and enrollment