Inclusive Communications Content & Messaging
Ensure that Advancement communications is representative of the WPI community, and that content and messaging reflects university-wide efforts to build and sustain an inclusive campus culture
Implementation Strategies and Actions
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Ensure digital and print communications represent diverse populations across the community – alumni, students, faculty, staff, parents and friends.
In-Progress
Current Status
In-Progress
Measures of Success
- Gather feedback from alumni through tracking engagement with content, engagement in other activities, giving behavior, and surveying and focus groups as appropriate, to refine messaging and language. Seek feedback from alumni through surveying and focus groups on messaging and language preferences.
- UA communications include visual diversity and topics of interest to diverse populations.
- Expand pool of underrepresented students and alumni featured to share a broader range of stories and experiences.
- Stories and news items representing DEI topics are included in social posts and digital communications.
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Develop and test targeted messaging to better engage different segments of the alumni population (e.g. in WPI Fund communications).
In-Progress
Current Status
In-Progress
Measures of Success
- Gather feedback from alumni through tracking engagement with content, engagement in other activities, giving behavior, and surveying and focus groups as appropriate, to refine messaging and language. Seek feedback from alumni through surveying and focus groups on messaging and language preferences.
- UA communications include visual diversity and topics of interest to diverse populations.
- Expand pool of underrepresented students and alumni featured to share a broader range of stories and experiences.
- Stories and news items representing DEI topics are included in social posts and digital communications.
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Collaborate with campus partners to leverage and repurpose existing content for alumni audiences, ensuring broader communications also reflect diversity.
In-Progress
Current Status
In-Progress
Measures of Success
- Gather feedback from alumni through tracking engagement with content, engagement in other activities, giving behavior, and surveying and focus groups as appropriate, to refine messaging and language. Seek feedback from alumni through surveying and focus groups on messaging and language preferences.
- UA communications include visual diversity and topics of interest to diverse populations.
- Expand pool of underrepresented students and alumni featured to share a broader range of stories and experiences.
- Stories and news items representing DEI topics are included in social posts and digital communications.
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Create opportunities to communicate out WPI’s DEI goals and initiatives to alumni population and UA’s role in it.
Launched
Measures of Success
- Gather feedback from alumni through tracking engagement with content, engagement in other activities, giving behavior, and surveying and focus groups as appropriate, to refine messaging and language. Seek feedback from alumni through surveying and focus groups on messaging and language preferences.
- UA communications include visual diversity and topics of interest to diverse populations.
- Expand pool of underrepresented students and alumni featured to share a broader range of stories and experiences.
- Stories and news items representing DEI topics are included in social posts and digital communications.
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Refresh alumni focus group membership to make sure diverse populations are represented.
Launched
Measures of Success
- Gather feedback from alumni through tracking engagement with content, engagement in other activities, giving behavior, and surveying and focus groups as appropriate, to refine messaging and language. Seek feedback from alumni through surveying and focus groups on messaging and language preferences.
- UA communications include visual diversity and topics of interest to diverse populations.
- Expand pool of underrepresented students and alumni featured to share a broader range of stories and experiences.
- Stories and news items representing DEI topics are included in social posts and digital communications.