Welcome to WPI!

Worcester Polytechnic Institute welcomes you to the New England Higher Ed Marketing Symposium. Our great friends and partners at Salesforce asked us if we would like to host this fantastic marketing event and we said, why yes! WPI’s Information Technology Department and Salesforce Working Group are particularly happy to host you all today. As you all know, higher-ed institutions love sharing information on technology use and this is one of those great events to do so at.

We would like to point out and thank Salesforce, who is sponsoring this great event but also co-sponsors Cloud For Good, Attain, Invado, List Engage, WPI Graduate Studies Department, Kennedy and Company, Eri Design, Inc, Rockstars Coders, Inc. Thank you all for coming today, there are a lot of great sessions in store for you!

Talk to Our Partner Sponsors to Learn More About Their Product Offerings
Some of our sponsors have tables you can connect with throughout the day outside of the Odeum near the Haglund Room.

About This Event

Today we will listen to speakers from:

  • Babson College
  • Berklee College of Music
  • Boston College
  • Harvard Medical Executive Education
  • MIT
  • SNHU
  • Smith College
  • UMass Amherst
  • WPI

Plus, spend time learning more about Salesforce’s platform with Marketing Cloud and Pardot Solution Engineers and Strategic Consultants. Topics today will include:

  • Advancement
  • Central Marketing
  • Enrollment Management
  • Exec and Online Education
  • Future of Digital Engagement
  • Student Success
Hands holding "Salesforce Pardot" and "Salesforce Marketing Cloud" clouds.

High Level Agenda

Look for today's program with more details!

Registration Opens - 9:30am: Rubin Campus Center, Odeum (top floor)

Welcome, Keynote, Main Session - 10:00am: Rubin Campus Center, Odeum (top floor)

Breakout Sessions - 10:50-12:30: Rubin Campus Center (Haglund Room) and Innovation Studio (Rooms 105, 205 and 203)

Lunch & Remarks - 12:30pm-1:45pm: Rubin Campus Center: Odeum (top floor)

Breakout Sessions - 12:45 - 3:30pm: Rubin Campus Center (Haglund Room) and Innovation Studio (Rooms 105, 205 and 203)

Reception - 3:30 - 5:00pm: Innovation Studio (2nd floor concourse for drinks and apps)

View Full Day's Agenda

Helpful Info


Parking is in the Park Avenue Garage. The GPS Address to Park Avenue Garage is 151 Salisbury Street Worcester, MA.

Be sure to put your pass on your dashboard.

Parking Information

We will be in the Rubin Campus Center and Innovation Studio:

Campus Map

Signage will be posted everywhere!

Wi-Fi Information:

Visitors can connect to the  WPI Guest Wireless Network using credentials provided at check-in tables and tables inside the Odeum:

Guest  Wireless

For Presenters:

Wireless Projection
Single Projector Podium
Dual Projector Podium